What place for virtual referencing in a world of search engines?

Library users are increasingly seeking information online and this has become a new remote service, drawing on innovations such as email, online forms, forums, chat, and text messaging to adapt to the widespread use of internet as a non-site-specific resource. Virtual referencing slots logically into the digital workplace and can benefit greatly from co-operation between institutions. It must be given a higher profile to enable library professionals to draw attention to their specific skills faced with the competition of general search engines.