Google: You are so close to me that I’m right up against you
Google enjoys an excellent corporate image both in the media and in the wider public – an image it carefully tends by using the “storytelling” techniques typical of contemporary marketing. However, behind the image lurks a reality that is sometimes less flattering: the company’s lack of respect for authors’ rights, its occasionally opaque management decisions, and the mirage of its market capitalisation. Furthermore, it can be argued that the “googlisation” of society and the diktat of “I want everything, and I want it now” are giving rise to a crisis in critical thinking and our ability to concentrate. Does Google represent a threat to the evolution of human intelligence?