I, Google

A powerful search engine based in California adopts a first-person persona to present and defend its project to digitise library holdings. The article gives a brief chronology of the project from its announcement in 2004 to the most recent developments, looking in particular at the legal steps along the way. It describes the plus points of Google’s proposal and the company’s working methods, as well as its learning curve, marked by successes and failures. The optimistic note struck by the article reflects the company’s positive approach to communication.