Book sale in Great-Britain.
In spite of an economical recession, book publishing seems to bloom in Great Britain : while the published titles total keeps on increasing, paperback is overtaking hardback, according to demand. Therefore, publishers' reaction was to diversify their distribution networks and methods. Sale of books - net books - is then using different means, such as : supermarkets, bookshops, clubs, remainder sales and libraries. For that purpose, a special effort has been made to develop promotion.