Children's books in the popular chain-stores.

The popular chain-stores are, for the children's books, an original, but unknown way of diffusion. After a survey of those means and of the different types of books, the author examines the specificity of the juvenile books in the popular stores, according to their subject matters and presentation. Such data as existence (or lack) of some subject matters, stylistics, vocabulary and illustration methods, are characteristic and tend to present the juvenile book as a popular article.