Is literature now popular?

In a democratic capitalist society, literary culture has been reshaped by a plurality that raises the questions of how literary value is judged and how it is made to endure. Several approaches shed light on what is a constantly changing landscape: instances of literary consecration and the race to publish as much as possible, the rise of “mediacultures”, the starification of authors, and the emergence of a literature directly connected to social networking, driven by digital natives.